Google+ is Now Open to Everyone; Should We Care?

by Stephen Dow – NetSpeak Solutions

Well, the Google+ project has been in a trial period for about 90 days now, and during this period they’ve made 91 different additions (per their most recent blog). As an initial Google+ “invitee” this has been dizzying – to say the least.

For example, on this day, Google stated in its blog that, “we’re releasing nine more features that get us that much closer”.

Closer to “what” is still the main question to me.

Why? Well, after playing around with their copy-cat social network (that really is “at war” with Facebook), I see no clear reason why I should leave my Facebook page and focus on Google+. Their network is still not well structured (IMHO), and offers little I consider to be of business value. So, until they come up with some business apps and vanity URL’s that really indicate they’re serious about their “captive blogging network”, I’ll just continue to toy with their “toy’.

We do realize that Google+ is still very small and just starting out. However, they still have such an immense way to go before proving that they’re actually doing something to benefit large and small businesses.

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