Author Archives: Stephen Dow

Google Panda: Hurting SEO and Search Results for Increased Ad Revenues?

By Stephen Dow – NetSpeak Solutions 2011 – NOT the Year for Internet Marketing, SEO Professionals and Their Clients Internet marketing and SEO professionals have been through a tough year working with clients to optimize their Google search engine results. … Continue reading

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Tablet Market in for a Shakeup

by Stephen Dow – NetSpeak Solutions Based on a Forrester Marketing Research report by Sarah Rottman Epps (Sept 29th, 2011), Apple currently has the largest share of the Tablet market (with 28.7 million iPads sold worldwide). However, some swift changes … Continue reading

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Google+ is Now Open to Everyone; Should We Care?

by Stephen Dow – NetSpeak Solutions Well, the Google+ project has been in a trial period for about 90 days now, and during this period they’ve made 91 different additions (per their most recent blog). As an initial Google+ “invitee” … Continue reading

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Some Basics Regarding Internet Marketing

By: Stephen Dow NetSpeak Solutions Internet marketing refers to the strategies and tactics involved (both on and and off page) with optimizing the visibility (branding), traffic, sales conversion for websites, blogs and social media. For websites, the first part of … Continue reading

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Facebook Has a Low Satisfaction Rating, But Can Google+ Fill the Void?

By: Stephen Dow, NetSpeak Solutions According to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, Facebook’s customer-satisfaction rating isn’t anything to be happy about. In fact, among its social peers, FB was at the bottom of the the category … Continue reading

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Target Broad-Based Audience Channels for Optimum Conversions

By: Stephen Dow, NetSpeak Solutions Business marketing goals for inbound channel marketing should be diverse. Yet, many now pin so much of their time and effort on the social media channels. This may be good for some, but not for … Continue reading

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Google Vs. Facebook; The Looming Social Media War

By: Stephen Dow, NetSpeak Solutions A full-scale “war” between Facebook and Google is now looming – maybe even “in-play”, and it’s bound to get nastier. Most certainly there will be changes to the “social media playing field”. However, will any … Continue reading

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